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Jan07

Dear DJ AJ9: What on Earth is the Boutique Bridal Bazaar!?!?

Boutique Bridal Bazaar 2014 Banner

The 2013 Boutique Bridal Bazaar in Review.  Photos by Britney McDonald Photography.

The 2013 Boutique Bridal Bazaar in Review. Photos by Britney McDonald Photography.

 

BY FAR, the most-asked questions, this past week have been about the upcoming, highly anticipated Boutique Bridal Bazaar, an extraordinarily-out-of-the-ordinary wedding extravaganza that’s been billed by the Cleveland Plain Dealer as “A bazaar for the “anti-bridal-show” bride.  Everyone wants to know more, and I’m very happy to spill my guts!

Below, find all the deets — everything you could ever want to know about this wonderful event that Something New Entertainment MCs, each year.

 

Cleveland Plain Dealer Boutique Bridal Bazaar Article

 

Something White’s Boutique Bridal Bazaar will once again bring together off-the-beaten-path vendors and top-of-the-line décor and fashions.  The event aims to provide a “breath of fresh air” for brides and grooms seeking something different to help create new ideas for unique and stylish weddings in Northeast Ohio.

 

Boutique Bridal Bazaar Poster

 

Joining the perennially avant-garde mix this year are vendors who can provide Cleveland-area couples with poptails (popsicle-cocktails), locally-sourced catering, gourmet coffee bars, custom perfumes, and alcoholic cupcakes, just to name a few.  Those in attendance should expect to taste culinary confections, acquire accoutrements, feast their eyes on the latest wedding fashions and be all-around inspired.  Attendees can also relax in an inspirational lounge area and treat themselves to a fresh donut buffet.  YUM!

 

Boutique Bridal Bazaar Collage 3

 

Even if you’ll be attending other bridal shows, this season, though, this is definitely one that you won’t want to miss.  Here’s why:

Hosted by Something White Bridal Boutique at the beautiful, historic Tudor Arms Hotel, the Boutique Bridal Bazaar features a carefully-curated collection of couture wedding artisans.  What do I mean by “carefully-curated,” exactly?  Well — I’ll tell you, because that’s exactly the aspect that makes this show so very special!

 

Boutique Bridal Bazaar 2013 Fashion Show Featuring Something New Entertainment DJ AJ9 as MC

Boutique Bridal Bazaar 2013 Fashion Show Featuring Something New Entertainment DJ AJ9 as MC

 

First, a related digression; stay with me, here.  Many of you who’ve met me in person know that my philosophy is and always has been that Something New Entertainment values the “right match” between an MC and a Bridal Couple.  There’s a (very) finite number of staff members, here — we’re a family-owned boutique, after all — so that means that Something New Entertainment is not the “right match” for each and every couple in the world, or even in Northeast Ohio.

Not to sound snobby, or anything — we just genuinely want the best for each person that sits down with us.  As a small business — it is never to my advantage to take on clients when I have any doubt about our ability not just to *satisfy* their needs, but to absolutely *delight* them.

Let me show you a couple of pictures of what that “delighted” looks like:

Something New Entertainment Master of Ceremonies Anna-Jeannine "DJ AJ9" Performing a Touching (and Funny) Love Story for Amber and John's September 2013 Wedding Reception at Conrad Botzum Farmstead.  Photo by Anna Zajac Photography.

Something New Entertainment Master of Ceremonies Anna-Jeannine “DJ AJ9” Performing a Touching (and Funny) Love Story for Boutique Bridal Bazaar 2013 Bride Amber (and her husband  John)’s September 2013 Wedding Reception at Conrad Botzum Farmstead. Photo by Anna Zajac Photography.

Immediately Following the Love Story, Amber and John's Romantic Traditional First Dance as a Newly-Married Couple!  Photo by Anna Zajac Photography.

Immediately Following the Love Story, Amber and John’s Romantic Traditional First Dance as a Newly-Married Couple! Photo by Anna Zajac Photography.

 

There’s only one way to ensure a “great match”: we’re not afraid to recommend another company that is a “better match,” if we don’t happen to be.  Like a microbrewery, we make magic in small, special batches, and that means that our business model strives to serve a *few* very special weddings, each season, rather than a large number of cookie-cutter events.

 

Boutique Bridal Bazaar Bride and Groom Kara and Danny's Iconic First Dance as a Newly-Married Couple.  Photo by Tami Keehn of Tamarie Photography.

Boutique Bridal Bazaar Bride and Groom Kara and Danny’s Iconic First Dance as a Newly-Married Couple NYE 2012, and… The Clock Strikes Midnight; Celebration Ensues! Photos by Tami Keehn of Tamarie Photography.

 

What defines a Something New Entertainment Couple?  We love brides and grooms who are smart, savvy, experience-oriented, in touch with their own sense of style, and — perhaps most importantly — madly, ridiculously in love.  Many of these clients happen to have been previously told by another wedding “DJ” that they have “unusual” musical taste or that their outside-the-box event ideas are “usually done [this way]…”  A lot of them have been really jaded about wedding entertainment from seeing some bad apple “DJs,” especially bad MCs (since that’s always particularly memorable) who didn’t truly connect with and honor a friends’ personal style at their wedding.

 

Something New Bride and Groom Melyssa and Matt, Epitomizing the Model of a Carefree Wedding Couple.  Photo of Melyssa and Matt by Kayla Schneider of Full Bloom Photography.

Something New Bride and Groom Melyssa and Matt, Epitomizing the Model of a Carefree Wedding Couple. Photo of Melyssa and Matt by Kayla Schneider of Full Bloom Photography.

 

What does this have to do with the Boutique Bridal Bazaar?  Just as we carefully screen each couple for mutual compatibility, and similar to Handpicked (A Different Kind of Bridal Event), last November, the Boutique Bridal Bazaar is an application-based bridal show.  Because of the very specific set of criteria that defines a BBB Pro, not all vendors will qualify.  So, what defines a Boutique Bridal Bazaar vendor?  I’ll tell you that, too!!!

I asked Something White’s Karin Kurtz-VanCure, who said:

“We don’t accept every vendor that applies. We get a lot of great vendors who apply but who are not accepted because we don’t think that their service/aesthetic aligns closely enough with that of the show or what we are looking to provide the attendees.”

 

A Small Taste of Something New Entertainment's Colorful Runway (Staircase) Lighting Design for the 2012 Boutique Bridal Bazaar Fashion Show.  Photo by Sarah Sloboda.

A Small Taste of Something New Entertainment’s Colorful Runway (Staircase) Lighting Design for the 2012 Boutique Bridal Bazaar Fashion Show. Photo by Sarah Sloboda.

 

In order to stick with the idea of creating a relaxing, sensory experience at the Boutique Bridal Bazaar, Karin and collaborator Rebecca Somnitz (co-owner of Something White) also limit the number of wedding pros in each category in order to avoid — you know — that complete feeling of sensory-overload-meltdown that happens when you can hear 9 different DJs’ cheezy schticks all at the same time?

How do they choose?  Karin filled me in:

“We are looking for vendors whom we have worked with or know by reputation to provide excellent quality and their own unique spin.  We also do a lot of research.”

Something New Entertainment is proud to have made the “cut” three years running!

 

Something New Entertainment's 2012 Boutique Bridal Bazaar Booth.  Photo by Sarah Sloboda.

Something New Entertainment’s 2012 Boutique Bridal Bazaar Booth. Photo by Sarah Sloboda.

 

Another interesting aspect folks have been asking me about: the Etsy Aisle.  Why would you want to walk the Etsy Aisle, instead of just going on Etsy?  Karin says: “We recruit vendors who have a unique handcrafted product to sell onsite. Brides looking for these types of items usually have to buy them site-unseen from online sites like Etsy. The Boutique Bridal Bazaar gives them a chance to review the items in person!”

The result?  A red-velvet-rope-level of artists and service providers to *delight* off-beat, quirky, unusual, creative brides and grooms looking for an out-of-the-ordinary way to plan an extraordinary wedding day!

Of course — this event is still missing one important detail: it won’t be complete with out Y-O-U!  We hope you will join us, this Sunday!  Learn more about the show (including checking out the complete vendor list featuring some of our very favorite people in the whole world — many Pros We Love will be there!) and get tickets on the Boutique Bridal Bazaar site.

<3, DJ AJ9

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