This past Tuesday, we (DJ AJ9 and DJ Justin) were lucky enough to share in the joyful Silver Anniversary for Today’s Bride Magazine and Shows and the owners, Jim and Denise Frericks. Today’s Bride is 25!
The pink-themed party was hosted at the historic Taverne of Richfield — historic not only because of its nearly 130 years of age, but because it was home to the very first Today’s Bride Show! The gala boasted a star-studded gathering of local wedding industry professionals from Akron, Canton, Cleveland, Youngstown, and beyond, both as guests and as producers, including planning by the lovely and talented Mrs. Maria Kovacevich of Elegant Events by Maria and exterior lighting design by Something New Entertainment’s own Anna-Jeannine “DJ AJ9” Herman.
The professional pics (from Digital Photography by Dale’s Dale McDonald) aren’t “in,” yet, but we will definitely post an update, when they are! Today, we wanted to share a “sneak peek” with you to talk about how a dramatic lighting design like this one goes from concept to reality. Sound cool? It’s very similar to the process we use for each and every custom lighting design proposal for our wedding clients! Read on for more details!
It all started in late February, when DJ AJ9 was scheduled for a walk-through of the space with planner Maria Kovacevich of Elegant Events by Maria. During that visit, the pair discussed the event itinerary, layout, and production team… and started plotting a slam-dunk, pink-cherry-on-top, after-sunset-surprise to WOW the partygoers — a stunning outdoor lighting design to leave a lasting final impression after an amazing evening of celebrating this pillar of our local wedding industry.
Guests arrived to this, the North Face of the Taverne of Richfield:
Arriving guests were greeted by valets from Classic Valet in the parking lot on the North Face of the Taverne before being ushered in under the Taverne’s covered walkway — a blessing in the unseasonably snowy weather. Check out the entry view from the parking lot, above — a cheerful, well-maintained, powder-blue colonial with classic detailing.
Once the sun set, though — we had a very different look in mind! Here’s the design simulation:
After evaluating the event’s specific needs (“dramatic,” “theatrical,” and “pink”), DJ AJ9 produced a graphic rendering of the building’s exterior (painstakingly imaging every pixel using PhotoShop), as well as a proposal for producing these effects: a series of high-powered, theatrical-grade lighting effect fixtures fitted with pink gels plus a custom gobo.
Jargon check: as some of my fellow theatre grads out there undoubtedly already know, a gel is a transparent film that changes the color of a traditional “white” light, while a “gobo” is an acronym for “goes before optics” — think of this as a “light stencil.” We had one laser-cut out of steel especially for this occasion with the Todays’ Bride logo.
And — here’s the “real deal!”
As you can see, our design simulations are pretty accurate! However — the purpose of having a design is so that desired changes can be identified, and there were a couple of notable design changes for this job, as well: 1.) the logo version and 2.) the exact shade of pink.
Logo: after considering the original design with the production staff and the Today’s Bride staff, we opted for the classic Today’s Bride logo instead of the 25th Anniversary logo for a couple of reasons: 1.) Longevity. Because gobos are somewhat costly to produce, and a logo gobo can be used for more than one event, it can be practical to keep a copy around! 2.) Production logistics. Because portions of the 25th Anniversary logo are extremely fine (read: thin, narrow), cutting them out of steel could prove tricky, as could focusing the beam of the light — possible, but not ultimately “worth it,” when considering the strength of the decision to go with the classic logo. We also brought the projection in a wee bit closer to the building to create a brighter, slightly more compact image.
Color: after consideration of the range of pinks to be used in the design of this fabulous fete, we opted for a hotter, slightly-less-“bubblegummy” pink to lend a more saturate hue to the building, after hours.
Did you attend the Today’s Bride 25th Anniversary Gala? What do you think of our lighting design? Tell us, in the comments, below!