RETRACTED: Something New and SWEET to Love, This Season!



FOR IMMEDIATE RELEASE: Something New Entertainment Issues Retraction of Yesterday’s Press Release

— What follows is a personal message from Something New Entertainment Master of Ceremonies Justin Herman

Well, guys — turns out I got “April Fooled” by my wife and business partner, Something New Entertainment Master of Ceremonies Anna-Jeannine “DJ AJ9” Herman.  Apparently, DJ AJ9 did NOT invent a patented sugar and gelatin color-matching process in partnership with Pantone, and I guess Something Blue Confections is totally not a real company.  Bummer.  I was contemplating having some two-toned white/dark chocolate wingtips made to celebrate.

She just keeps laughing. “You told me you proofed the article — did you not click ANY of the links?!  What about the photo captions?  Did you not read any those, either?”  Who knows what she means — you can re-read the article, below and send me a clue, if you figure it out, though.  She keeps promising she’s “never gonna give [me] up,” though, so I guess that’s good!

In any case, I would like to take this opportunity to sincerely apologize for all the confusion, yesterday.  One thing is definitely true, though: the entire Something New Entertainment staff loves chocolate, so I’m very sad that we’re not able to bring you this high-quality (but currently imaginary) product offering.

We believe very strongly in the positive effects of specialization of labor and only serving the areas of event production where we can truly claim expert status — as entertainers, sound technicians and designers, lighting technicians and designers.  In fact — I’m personally pretty proud of our seeming-snobbery in saying “there are people who make chocolate way better than us.”  We’d just much rather refer our clients to a talented colleague than kludge our way through something that’s not our specialty.  I appreciate that isn’t the way everyone does business, but — because that’s always been our position — I do feel a little bit silly for believing (temporarily) that AJ9 would take on a project like this.

Custom-Designed Truffles by Bittersweet's Chocolate and Pastry at Handpicked | a Different Kind of Bridal Event 2014.  Photo by Dennis Crider Photography.

Custom-Designed Truffles by Bittersweet’s Chocolate and Pastry at Handpicked | a Different Kind of Bridal Event 2014. Photo by Dennis Crider Photography.


If you’re a client or planner who was excited about our announcement, yesterday — fear not.  There are some wonderful artisans in our area who can help you create custom options for your dessert options.  Stay tuned, in the coming weeks — for example — for a feature with Bittersweet’s Chocolate and Pastry, featuring their custom-imprinted gourmet truffles and other delights.

And, if you missed yesterday’s blog, scroll down for a giggle.

😉  — DJ Justin

Yesterday’s (RETRACTED) Press Release:

Something Blue Confections Chocolate Fountain with Fruit at Anderson Wedding - February 30, 2014

Click to Enlarge Image — Genovian Chocolate Fountain at the Samuel-Clemens Wedding, February 30, 2014. Photo by Eric Arthur Blair Photography.


FOR IMMEDIATE RELEASE: Local Boutique Wedding Brand Something New Entertainment Announces New Business Venture

Akron, OH — Something New Entertainment is excited to announce their newest venture, Something Blue Confections, Northeast Ohio’s premiere chocolate fountain and candy buffet concierge service specializing in exotic chocolates, organic fresh fruits, and gourmet marshmallows with optional Pantone Matching System® (PMS) color-matching sugar and gelatin technology to coordinate with designer color palettes.

Something Blue Confections will begin accepting bookings for Weddings, Bar and Bat Mitzvahs, Quinceañeras, Corporate Events, and Celebrations of all kinds throughout the Northeast Ohio Region and beyond on a first-come-first-served basis, beginning today.

PMS color-matched sugar candies at the Capulet-Montague Wedding, September 31, 2013. Photo by Theodor Geisel Photography.

Click to Enlarge Image — PMS color-matched sugar candies at the Capulet-Montague Wedding, September 31, 2013. Photo by Theodor Geisel Photography.


Creative Director Anna-Jeannine K. Herman said “Let’s face it: sustainably-sourced candies and marshmallows in shades created to perfectly coordinate with event color schemes aren’t easy-to-come-by!  We know the demand for this service will be through-the-roof. We figured — we like candy, chocolates, and marshmallows, so why not sell them with Entertainment?  It’s a slam-dunk pairing.”

An affiliate program is also available for event planners, bakeries, caterers, rental companies, or other businesses who may wish to become resellers of the products.

For more information, visit their new site Something Blue Confections to see the entire collection of chocolate fountains, including fruit and marshmallow options, as well as their Pricing Guide, Customer Testimonials, and Event Gallery.


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