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Jan30

Vendors We Adore: Heather Martello of Martello Photography

 

Heather Martello of Martello Photography

Heather Martello of Martello Photography

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We (MC Anna-Jeannine “AJ9” and DJ Mike) first met Heather Martello of Martello Photography at Sarah and Michael’s Wedding and Reception at the Lodge at Geneva-on-the-Lake this past September, where we were providing Disc Jockey and Master of Ceremonies Services, as well as full-room uplighting and a lighted monogram.  You can check out beautiful photos of that event in the pictorial event review series, linked above.  All of those images are also courtesy of Heather Martello and Martello Photography.

We were immediately struck by Heather’s friendly, enthusiastic spirit and her keen eye for observation, as well as her communicative nature.  Heather is a GREAT ally to have, and we could easily see why Sarah and Michael had entrusted their wedding photography to Heather.

As you might remember from my previous post about this wedding, Sarah’s mother, Lisa, is an Art Teacher (like my mom!), Sarah’s father, Steve, is a graphic artist, and Michael’s mother, Paulette, hand-decorated their elaborate, sculptural “lace” wedding cake (from scratch!) the day of the wedding.  After the wedding, when the pictures came back and we got to see the finished product of all of Heather’s hard work — and I can guess at some of the appeal for the families with such a strong artistic background, as well, since Heather’s work has such a tactile, fine art sensibility to it with touches of vintage charm.

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Something New Entertainment "Royalty" Sarah and Michael.  Photo by Heather Martello, Martello Photography.

Something New Entertainment “Royalty” Sarah and Michael. Photo by Heather Martello, Martello Photography.

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Something New Entertainment Master of Ceremonies Anna-Jeannine “DJ AJ9” Herman: What first interested you in photography?

Martello Photography’s Heather Martello: My parents gave me a twins lens and then a SLR at about age 16. That is pretty much where it started. Every job had to do with photography. I worked at Expressly Portraits, Bryn-Alan Photography, and Dave Marcy Photography. I shot crazy cool assignments for the Tampa Tribune like shooting from a Red Baron Biplane, a Hurricane Hunter Plane that flew through a hurricane, a couple hot air balloons, a Gastric Bypass surgery….stuff like that. I am just passionate about all things photography.

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Photo by Heather Martello, Martello Photography.

Photo by Heather Martello, Martello Photography.

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DJ AJ9: How long have you been photographing weddings?

HM: I have been photographing weddings for 19 years.

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DJ AJ9: How would you describe your photographic style?

HM: I worked at the Tampa Tribune as the Photography Editor for about 8 years, so I have a editorial background and style with a tiny, tiny bit of traditional and a tad bit of vintage.

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DJ AJ9: What do you enjoy most about being a wedding photographer?

HM: Weddings are the best atmosphere to work in…such positive energy. I thrive on being creative. Photographing weddings are pure enjoyment for me.

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DJ AJ9: What is the most important consideration couples should make when hiring a photographer for their wedding?

HM: You’ve all heard it but it is true….you get what you pay for. Now a days there are so many “photographers” out there. I want the couples to research the photographer first before they meet. How many years have they shot weddings, how many have they photographed. Do they have back up equipment? Does your personality mesh? That is very important. How long have they worked with Photoshop? Stuff like that.

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Photos by Heather Martello, Martello Photography.

Photos by Heather Martello, Martello Photography.

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DJ AJ9: What are some ways that couples can prepare for their wedding day to help ensure better photos?

HM: Just communicate with your wedding photographer. Meet up with them a couple of times and go over a game plan for the day. Timelines are very important. We do not even mind if you email images you like so we know which style you prefer. 

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DJ AJ9: What’s your favorite “must capture” moment during the day?

HM: I love the natural unposed moments. I ask them to sit here or stand there and put my long lens on and just walk back. I capture them interacting in a relaxed manner, being romantic, kissing and laughing.

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Something New Entertainment "Royalty" Sarah and Michael.  Photo by Heather Martello, Martello Photography.

Something New Entertainment “Royalty” Sarah and Michael. Photo by Heather Martello, Martello Photography.

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DJ AJ9: What’s the question I’m not asking you but you wish I would, or What’s the question that clients usually don’t ask you but you wish they would?

HM: There is SO much work afterwards and no one ask about that. I have been working with Photoshop since 2000. I love it! I also have lots of other programs that I work with. I love the editing process so much. Creativity is endless and I love that.

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DJ AJ9: What do you look for in a great DJ and what are your DJ pet peeves?  How can your Disc Jockey “co-workers” help you, hurt you, or irritate you throughout the day?

HM:  I think we all know it is important to work together. My pet peeve is when the dj does not take charge during a reception.It is painful to watch. A good or bad dj can make or break the reception vibes. I think it is important to be painfully nice and polite. It just helps the flow. It is also a great plus when the dj informs the photographer of any unexpected changes.

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Something New Entertainment "Royalty" Sarah and Co. Photo by Heather Martello, Martello Photography.

Something New Entertainment “Royalty” Sarah and Co. Photo by Heather Martello, Martello Photography.

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About Heather Martello and Martello Photography: I have been a photographer for 19 years. I have always been drawn to beautiful, unique images. There’s just something so fascinating about a picture that captures special moments in time, preserving them to forever be treasured by those pictured and their descendants. It’s little wonder my lifelong passion became my profession. 

Now in my late 30s, I make my living recording the world around me in unique and eye-catching ways, offering clients one-of-a-kind shots of their special occasions. To ensure I stay on top of my profession, I constantly pursue new ways of perfecting my art. 

True artists never stop learning, striving for new ways to tell a story through their work. I attend workshops and seminars to stay on top of new ideas and techniques. I am involved in numerous professional organizations.  My work has been published in the Tampa Tribune http://www.tampatrib.com for 8 years, Orange Magazine, Views & Voices and TWO Magazine. I have been involved in numerous art shows around the Tampa area as well. 

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