Blog

May23

Vendors We Adore: Sarah Forrer of Main Street Cupcakes

Main Street Cupcake's Co-Owner Sarah Forrer.

Main Street Cupcake’s Co-Owner Sarah Forrer.

Though Something New Entertainment DJs, MCs, and lighting designers have served a variety of events, over the past few years, at which Main Street Cupcakes was responsible for the sweets (this makes sense, because of the logical overlap between brides and grooms who want an extraordinarily personalized entertainment experience on their wedding day and brides and grooms who want a gourmet taste experience at their wedding receptions) — DJ AJ9 (and the rest of the Something New Entertainment team) first encountered Main Street Cupcakes‘ Sarah Forrer in person in January of 2012.

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It’s understandable, since bakers and disc jockeys don’t always interact a lot in our “natural habitats” as part of our normal schedules of work — we’re just not at the same place, very often!  However, at this particular chance encounter, Sarah was a fellow vendor exhibiting at the debut Boutique Bridal Bazaar, and a fellow glowing pregnant lady, as well!

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Below is an adorable photo memory from that first meeting also featuring the also-then-pregnant Heidi Baumgart of Heidzillas Wedding Coordination.

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Main Street Cupcakes' Sarah Forrer, Something New Entertainment's DJ AJ9, and The Zilla, Herself, of Heidzillas Wedding Coordination.

Main Street Cupcakes’ Sarah Forrer, Something New Entertainment’s DJ AJ9, and The Zilla, Herself, of Heidzillas Wedding Coordination.

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Really — that is a stylish preggo trio, is it not?

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All cuteness aside — in addition to now being Mom to two, Sarah is a driven business woman with a solid reputation for sweet treats.  She’s also a smart cookie with claim to Ohio’s FIRST specialty cupakery.  Sarah was just featured at the Female Entrepreneurs Summit presented by Cleveland Business Connects Magazine in late April.

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Something New Entertainment’s DJ Anna-Jeannine “AJ9” Herman: What first interested you in gourmet cupcakes?
Main Street Cupcakes’ Sarah Forrer: My Sister and her husband the founded the company in 2007. There was nothing like it in Ohio at the time and Sean was an incredible baker. We combined his baking talents with a destination location and Main Street Cupcakes was born! I joined my sister as co-owner of the company in 2010.
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DJ AJ9: How long have you been creating cupcakes for weddings?
SF: Main Street Cupcakes has been offerring gourmet cupcake wedding cakes since we opened our doors. We think they are the cutest trend in wedding cakes!.

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Main Street Cupcakes Presented on a Tiered Display Tray for a Christening.

Main Street Cupcakes Presented on a Tiered Display Tray for a Christening.

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DJ AJ9: What’s the difference between a gourmet bakery and a “regular” bakery?
SF: It comes down to the ingredients you use and the time and effort that goes into creating your product. We are actually officially a gourmet food. We are members of National Association for Specialty Food.
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DJ AJ9: What do you enjoy most about creating cupcakes for wedding clients?
SF: Definitely the diversity in flavor. You don’t choose a cupcake wedding cake if you want vanilla and chocolate. How many weddings do you go to and see flavors of “cake” like Mojito, Strawberries & Pink Champagne, Good Morning Bacon and Fleur de sel? Cupcakes make the cake a huge conversation piece.
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A Main Street Cupcake.

A Main Street Cupcake.

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DJ AJ9: What is the most important consideration couples should make when choosing a bakery for their wedding?
SF: Work with someone you want to work with. It’s ultimately no fun to force someone to work with you. I have the most success with clients who know they definitely want cupcakes. If you want cupcakes we have no doubt we can service your wedding and make yiour wedding cupcakes a hit with your guests.
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DJ AJ9: How many flavors do you offer, and what is the process for choosing flavors with Main Street Cupcakes?
SF: Our list is over 300 flavors of cupcakes. You can choose up to five for your wedding cupcake tower!
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Cupcake Wedding Cake from Main Street Cupcakes.

Cupcake Wedding Cake from Main Street Cupcakes.  Photo by ZMedia.

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DJ AJ9: Do you do custom design work and decorated cupcakes?  What about cupcake display stands and towers?  Delivery?
SF: We offer custom décor, and we always make it personalized for the clients. We offer gorgeous sturdy towers. We have square and round options and we even cover them in a coordinating organza to tie in with the wedding colors and themes. We offer full delivery and set up.
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DJ AJ9: What’s the question I’m not asking you but you wish I would, or What’s the question that clients usually don’t ask you but you wish they would?
SF: What sets Main Street Cupcakes apart from other cupcake shops? We are the oldest cupcake shop in Ohio and we fresh bake every single day. So that means your cupcakes were baked for your wedding just hours before your guests get them. Plus we have 3 locations (and a 4th soon!) so we’re not going any where. I can’t tell you how many customers come to us in a panic because they hired a home baker who cancelled on them.
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Sarah's Very Own Cupcake Wedding Cake from Main Street Cupcakes!

Sarah’s Very Own Cupcake Wedding Cake from Main Street Cupcakes!

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About Sarah Forrer: Sarah is the Co-Owner of Main Street Cupcakes with sister Kimberly Martin. A 2002 graduate of John Carroll University, Sarah splits her time between their 3 store front locations in Hudson, Rocky River and Medina, Ohio.  Prior to and in conjunction with Main Street Cupcakes, Sarah enjoys business Marketing and PR. Sarah is married to her husband Brent Forrer, has a daughter Hadley and stepson Tommy. Sarah’s personal passions include freelance writing, bicycling and traveling. For the record, her favorite cupcake is Espresso Cookies & Cream.

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About Main Street Cupcakes: Main Street Cupcakes is Ohio’s oldest cupcake shop, with a fourth location on the rise soon, and selling wholesale to vendor partners from Australia to Hawaii, Main Street Cupcakes continues to be an ever evolving company with a major focus on packaging it’s gourmet buttercream frosting and cupcake mix. Sarah has helped lead the company to four Best of Cleveland awards with Cleveland Magazine as well as stories in both local and National publications including Cleveland Crains, USA Today, and Health Magazine. Sarah has represented Main Street Cupcakes live on National TV with HSN since 2009 as well as other programs such as Good Morning America.

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Gourmet Cupcake Mixes and Buttercream Frostings by Main Street Cupcakes

Gourmet Cupcake Mixes and Buttercream Frostings by Main Street Cupcakes

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