Blog

Nov23

Vendors We Adore: Scott Sella of Every Blooming Thing

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This week on the Something New DJs blog, I’m very excited to welcome one of my favorite friends and neighbors to BRAG about — the undeniable Mr. Scott Sella of Every Blooming Thing Floral Design.

Photo by Lance Anderson Photography.

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Now — it’s cool that this shop is right down the street from me, and all, but that’s certainly not the ONLY reason why Scott is so notable; in addition to being conveniently located, he is ALSO (and more importantly) a genius designer.  Like myself, Scott has a diverse background in art and design, and I laugh, because I really think we’re both just the sort of people that you could put darned near anything in our hands, and we wouldn’t be able to resist making something out of it!  Today, it’s some orchids or irises, but, tomorrow — who knows!?!?

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What I love about Scott’s work (and what I know you will love, too!): where some of us would see limitations and obstacles, Scott sees possibilities.  I love seeing his recent work, because it’s almost always filled with the magic of the unexpected and delightful — flowers, yes, but also crystals, feathers, even vegetables, all contributing to a final, cohesive, elegant design.  He likes to get more than just your wedding colors in there, but maybe just a little bit of your spirit — and a little of his, as well.

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Something New Entertainment’s DJ Anna-Jeannine “AJ9” Herman: What first interested you in floral design?
Every Blooming Thing’s Scott Sella:  I was always outside picking flowers for my mom. I can remember riding my bike to the florist and buying my grandmother some beautiful pink, yellow, and blue dyed daisies.  When I was in college I worked at a church and would go to the florist to order church flowers.  The owner of the shop would listen to me describe the style or look I wanted.  She told me to come see her when I needed a job!

 

AJ9: How long have you been designing florals for weddings?
SS:  It was about 17 years ago that I started working at the flower shop.  I learned most floral working on the job, but graduated with a degree in Graphic Design, so “design” was in my bones. I did take a class on Wedding design to learn about the different techniques needed to make wedding work that is unique, creative, and will last!

 

AJ9: How would you describe your floral design style?
SS: I find that my degree in Graphic Design/Fine Art has a great influence on my style. I love when someone allows me to “be creative” along with their ideas.  In those cases, color, texture and current design all influence my work.  I love any wedding bouquet that mixes rich colors and textures. Also, I love mixing exotics in with more traditional garden flowers. I love that brides have gone away from carrying all white, a pop of color can’t be a bad thing!

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Photo by Ken Love Photography

AJ9: What do you enjoy most about being a floral designer?
SS: Seeing that I have found someone’s dream flowers for their wedding day, even after they have come in and said… I don’t care about the flowers… I don’t really like flowers or don’t know what I like…  That is when it is most fun to figure out and SHOW you what it is you are looking for.

I had a bride come in who said she wanted all white but didn’t want it to be too traditional.  She could only imagine bouquets of all white roses.  I have done weddings using all white roses, but I knew that wasn’t what this girl really was looking for.

She ended up leaving with the wedding flowers planned, using lime green and white, including tropical anterium and orchids, in lush arm bouquets.  That is when it is fun, when you can create the wedding with the bride!

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Photo by Chris Smanto, Ken Love Photography

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AJ9: What is the most important consideration couples should make when hiring a floral designer for their wedding?
SS: The designer should LISTEN to YOUR needs and preferences in order to bring you the wedding day of your dreams.  Some designers have one style they work in and if you want that style, you go to them. I would have to say my style is toward traditional/romantic with a modern twist.  I can do a gorgeuous over the top wedding, and I can do a simple elegant wedding or anything in between… it is the BRIDE (and groom) who tell me what my style will be for their day, and I think that is very important!

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Photo by Chris Smanto, Ken Love Photography

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AJ9: How can a couple get the biggest impact with their floral decor?
SS: 
I always try to design things that can work for multiple purposes.  Hand tied bouquets work great in cylinder vases along the head table, Church or ceremony flowers can be made so that they look just a good standing on the card table, or buffet.  I also suggest that instead of doing many small things that won’t stand out, do fewer arrangements but make them large and full and worth doing.  Another simple thing that helps with impact, especially for receptions, is lighting.  (Something New Entertainment does great lighting work!)  Spot lighting on centerpieces always helps to bring out the flowers in ways that can get lost in a large, dark, candle-lit hall.

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AJ9: What was the most interesting or challenging custom design you’ve ever worked on?
SS: I did an arrangement for the opening of Vegeterranean (Chrissie Hynde’s vegan restaurant in Akron)  I did an arrangement which was mostly vegetables… red and orange peppers, large collard greens, and gorgeous purple beets.  The colors were striking and made a gorgeous statement in the modern clean decor of the restaurant, and no animals were harmed in the making of the arrangement!

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AJ9: What are some of your favorite new trends (or tried-and-true classic themes) in floral design?
SS: I like that florals are coming back to a more natural look.  Bouquets are mostly hand tied with stems that can be placed directly into a vase.  The style is much less “arranged” and unusual mixes are popular such as wild flowers with exotic orchids, or formal rose bouquets with berries and casual grasses.

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Scott Sella of Every Blooming Thing

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AJ9: What’s the question I’m not asking you but you wish I would, or What’s the question that clients usually don’t ask you but you wish they would?

SS: Budget is always a consideration, and I want all prospective couples to know that I am here to work with you and to work with ANY budget.  Do you LOVE flowers and want to put much of your budget into them on your wedding day?   Thats GREAT!  Lets do the wedding of your dreams where the budget is grand!  (I even had one groom exclaim “Is that all?” when I gave them an estimate)  If you have a smaller budget or have no budget at all- come in, we will find out what is most important to you, and do a beautiful job on fewer flowers.  I never want anyone to think Every Blooming Thing doesn’t do BIG or doesn’t do SMALL!

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